Change happens when we choose it.  This fact becomes clear when watching the ALS ice bucket challenge gain traction. What made this challenge so successful?  Two things: the worthiness of the cause coupled with its simple call to action. Most of us want to help worthy causes.  The disconnect happens when we aren’t sure exactly how to get involved.

Early adopters of most good causes have faith that raising awareness will inspire others to get involved.  Charitable organizations develop wonderful messaging but often do not create a direct connection to action beyond explaining how to donate.  The brilliance of the ALS campaign is its emotional authenticity and its accessible,  personal call to action.  The story of Pete Frates, The Original Ice Bucket Challenge emotionally moved us,  but it was the added challenge of the personal nomination process that turned a worthy cause into a fundraising phenomenon. 

We saw how important raising…